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Top Five Cosmetic Advertising Pet Peeves »

By Carol Clifton on Jan 30, 2008 in Cosmetics Industry, advertising, cosmetics testing | 0 Comments

Cosmetic advertising both in print & media have coerced me into purchasing what is now a HUGE Trash can full of useless products that did not live up to their claims. Here Goes.. IF GEORGE CLOONEY WORE EYE SHADOW? Okay. He’d still be hot. But would thousands of women be flocking to the mall to [...]

Cosmetic Advertising, Trends and Merchandising »

By Carol Clifton on Jan 24, 2008 in Cosmetics Industry, advertising, merchandising, trends | 0 Comments

Have you ever stopped to wonder why you are using a foundation primer daily when you have never worn one in the past? There really are a lot of factors that go into our decisions as consumers to purchase cosmetics products. We just never seem to notice them, or stop to think “What the heck?”. [...]