iTalkBeauty » Cosmetics Industry

How to Choose Your Lipstick Tomorrow Morning

Carol Clifton — Wed, 05 Mar 2008 01:29:04 +0000

Have you ever stopped to consider the Huge decision and statement that come into consideration each morning when making your lipstick color selection? Stepping out and facing the world with the color you choose is a major undertaking if you look at it as I do. It can and does project you personality and ego to the very core. So am I scarring you now? This is certainly only my opinion(expert in my mind) as to the daunting task of facing the world with my Lipstick color daily.

So suppose I choose to step my Red Pump out the door with my Red Lips…Do you have a picture in your mind. CONFIDENCE! and maybe just a little assertive although not obviously in your face. Looking to get what you want without anyone knowing? Try some Red lips with a Black Sassy suit in the am. You will not be disappointed with the outcome.

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Top Five Cosmetic Advertising Pet Peeves

Carol Clifton — Wed, 30 Jan 2008 12:58:33 +0000

Cosmetic advertising both in print & media have coerced me into purchasing what is now a HUGE Trash can full of useless products that did not live up to their claims.

Here Goes..

IF GEORGE CLOONEY WORE EYE SHADOW?

Okay. He’d still be hot. But would thousands of women be flocking to the mall to buy the exact same thing? He’d only have to wear it for about 2 hours, do the photo shoot and never touch the stuff again. It really wouldn’t be any different than what Jessica Alba does for L’Oreal. Not like these celebrities actually use the products they endorse 99.99% of the time. But hey, why not, I’m going to Macys. Be back soon.

SEX, MONEY & POWER ALL FROM YOUR LIP GLOSS.

Have you ever seen a Fragrance commercial where in the end a woman gets out of a Ferrari because some fabulously handsome man opened her door? Get the idea…Buy our Fragrance and it is likely you will have a life changing experience. Everyone knows better, but the funny thing about marketing is they stick with what works. On some subconscious level we actually buy into it.

WHAT’S THE BREAST MAKE UP?

I wasn’t aware there were cosmetics products for your breasts. Okay maybe some glitter if you really wanna jazz things up. But come on! Will wearing that new lip liner really increase your bust size? Perhaps I have this whole thing backwards. Maybe these ads which display more boobs than the makeup, jewelry or accessory they are supposed to be selling are targeted to a different demographic. Perhaps they stimulate some primal instinct for the men in our life to go out and buy me those new hoop earrings…

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Cosmetic Advertising, Trends and Merchandising

Carol Clifton — Thu, 24 Jan 2008 22:52:05 +0000

Have you ever stopped to wonder why you are using a foundation primer daily when you have never worn one in the past? There really are a lot of factors that go into our decisions as consumers to purchase cosmetics products. We just never seem to notice them, or stop to think “What the heck?”.

Advertising is where it all begins. Have you ever noticed that when you purchase a Vogue Magazine it is generally more ads than genuine content worth reading? Those ads are the subliminal message to get you thinking..UM???? Can I really reduce my wrinkles by 50%? WOW! and my answer to you would be probably provided you haven’t used any skincare on your face recently. We are all such victims of advertising and I suppose I should just be happy that American Idol isn’t only 15 minutes out of the hour block. They (the powers that be) know exactly how long we will tolerate commercials associated with leisure TV viewing. Advertising goes hand in hand down the victimized path of Trending.

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