So suppose I choose to step my Red Pump out the door with my Red Lips…Do you have a picture in your mind. CONFIDENCE! and maybe just a little assertive although not obviously in your face. Looking to get what you want without anyone knowing? Try some Red lips with a Black Sassy suit in the am. You will not be disappointed with the outcome.

We had an over abundance of snow today. Excuse me! I live in St.Louis and OH! Did someone miss the calendar saying MARCH? Orange Lipstick is on me today always toned down but still orange. Rebelling AND where is the Sun? On my lips and in my heart. My very own personal picture of Orange. This color exudes happiness blended with just a slight bit of adventure. No Reserve and No need…because you feel comfortable in your Orange. What a Bold color.

Pink is always FUN. Gotta love that girl’s music. It’s so girly, rebellious and yet a bit demure. My thoughts often go to a silly place that is so Hot with a bright, over the top pink which some women seem to think is their personal red. I salute you. Makes me smile. Often girls in Pink seem to be assertive while being flirty. Not something I ever mastered although I enjoy watching them in action. Lesson learned.

Berry is reserved when I am looking to fade into the wall. It is very safe and may make you feel as though you are not committed…to anything. Great gym color although I would not consider it unless I have on some faboulous burgundy new shirt. Make it real deep though and play like a rock star.

Browns…Interesting enough I really love them. Browns make me think of power, wisdom and generally on top of my game. Browns remind me of the person that geniunuely knows something that I need to learn. You know a secret that I know I want to hear.

Please share your thoughts on color selection with me. It’s all so interesting how we women (maybe some men) view all with do in living Technicolor.

Technorati Tags: lipstick, red, color, women, pink, orange, fun

• IF GEORGE CLOONEY WORE EYE SHADOW?

Okay. He’d still be hot. But would thousands of women be flocking to the mall to buy the exact same thing? He’d only have to wear it for about 2 hours, do the photo shoot and never touch the stuff again. It really wouldn’t be any different than what Jessica Alba does for L’Oreal. Not like these celebrities actually use the products they endorse 99.99% of the time. But hey, why not, I’m going to Macys. Be back soon.

• SEX, MONEY & POWER ALL FROM YOUR LIP GLOSS.

Have you ever seen a Fragrance commercial where in the end a woman gets out of a Ferrari because some fabulously handsome man opened her door? Get the idea…Buy our Fragrance and it is likely you will have a life changing experience. Everyone knows better, but the funny thing about marketing is they stick with what works. On some subconscious level we actually buy into it.

• WHAT’S THE BREAST MAKE UP?

I wasn’t aware there were cosmetics products for your breasts. Okay maybe some glitter if you really wanna jazz things up. But come on! Will wearing that new lip liner really increase your bust size? Perhaps I have this whole thing backwards. Maybe these ads which display more boobs than the makeup, jewelry or accessory they are supposed to be selling are targeted to a different demographic. Perhaps they stimulate some primal instinct for the men in our life to go out and buy me those new hoop earrings…

• YOUNG MODELS TOUTING ANTI AGING PRODUCTS.

The benefits of anti-wrinkle cream for a twenties something baby are simply miraculous! Are you serious? I will put myself out on a limb here by sharing what I know to be true: She doesn’t even know what dry skin looks like much less care. They might as well spotlight her in an ad for Provera.

• IN HOUSE TESTING FOR INDEPENDENTS

You decide 2008!There is more truth in politics than the claims of major cosmetics companies. 8 out of 10 women experienced better results with INDEPENTLY lab tested cosmetics than an in house subterfuge. Lets invite 50 women to the corporate headquarters, put them in a room, and ask: “If by using our product have you experienced increased hydration”. Or “do you believe you have fewer fine lines and wrinkles”. Perhaps these companies could learn a thing or two from my 5^th grader’s curriculum on the “Scientific Method”. Variable, Control Group, Placebo – Any of these buzz words ring a bell?

Let us know by leaving a comment. What gets under your skin?

Technorati Tags: cosmetic, advertising, myths, testing

Advertising is where it all begins. Have you ever noticed that when you purchase a Vogue Magazine it is generally more ads than genuine content worth reading? Those ads are the subliminal message to get you thinking..UM???? Can I really reduce my wrinkles by 50%? WOW! and my answer to you would be probably provided you haven’t used any skincare on your face recently. We are all such victims of advertising and I suppose I should just be happy that American Idol isn’t only 15 minutes out of the hour block. They (the powers that be) know exactly how long we will tolerate commercials associated with leisure TV viewing. Advertising goes hand in hand down the victimized path of Trending.

OH MY GOSH! I am a slave to trends. If I wake up in the morning and read that Pink lipstick is on it’s way out, then look for it in my cosmetic graveyard. I must admit I have lived through many ghastly trends such as those VERY DARK Twiggy eyes and gauze shirts. You need to learn to embrace trending and configure it to benefit you. The “BOB” hairstyle is hot right now and I have never seen a women that could not wear this style in one fashion or another. And if the advertising and trending can’t get you to whip out that credit card they haven’t won yet!

Have you ever wondered how the lipstick you just purchased won not only the right to ride home in your car but also valuable space in your purse when it wasn’t even in your mind when you first set off on your trip to the store?
Simple…GREAT Merchandising. Entire careers are made on merchandising and the best man (probably women) wins when he has his product out front and at eye level view. Yes! Your eye level and it is very calculated & contrived. Have you ever considered what it really took to get all those bottles of Nail Poilish in addition to matching lipsticks at the head of the aisle in your local Walgreens or CVS. Another interesting fact is I am certain that Walgreens knows exactly what it is worth to that cosmetic vendor to get his..Oops HER placement right where she wants it…Right in front of your face when you walk through the door.

We are all just victims of these often elaborate ploys to get us to do what we love most! Girl stuff, you know – cosmetics, hair products, new purses, clothes, shoes, etc. Poor us